In recent year there has been a significant increase in anti-ageing phenomena – activities and practices aimed at slowing, stopping or reversing the ageing process. The anti-ageing label covers a wide variety of activities and groups which arise out of the deep antipathy to old age embedded in Western culture. They construct old age as a naturalised self-evidently negative biological phenomenon which must be overcome. These groups have differing claims to knowledge, technical expertise and ability to control natural phenomena. They include people, organisations and activities designed to make people look younger, avoid the diseases of old age, challenge the biological processes of ageing and to greatly extend the human life span, possibly even forever.
How to avoid the anti ageing:
There are more no of ways to avoid the Anti aging. But some methods are Peptides, Alpha hydroxyl acids, fruits, Retinal, whine, Antioxidants and etc.
Antioxidants:
Antioxidants are chemicals that interact with and neutralize free radicals, thus preventing them from causing damage.Antioxidants are commonly thought to help protect cells from free radicals. These are unstable molecules that could hurt cells and increase the risk of cancer.
Fruit
The fruit is main important one for avoiding the anti aging. There are more no of foods are there. They are strawberries, avocado, Blackcurrant and watermelon.
Watermelon:
Containing over 90% water, watermelon is an excellent anti-aging food and a delicious one too. Watermelon consists of vitamins, minerals and essential fats that are a SWAT team against free radicals. The zinc in watermelon is particularly good for cleansing toxins from the body.
Strawberries:
One of the healthiest fruit in this world.Effects can be very beneficial for those with arthritis or other problems of the muscularity system.
Avocado:
Contrary to what 
many people believe Avocado is not a vegetable, it’s a fruit. Very good source of mono unsaturated fats, needed to fight bad cholesterol. Rich in vitamin E, this fruit has anti aging properties that keep your skin healthy and fights premature aging.
Not only fruits to avoid the anti aging. More no of beauty products are come in this market for anti aging. The products are facefense line, Silky cleanser, active reticle lotion, Total night cream and etc.
Facefense line:
Vagheggi line for all aged skin, all year around, for those who want an overall anti-aging action, especially when skin needs to be revitalized, oxygenated and brightened.Maca root, Black pepper berries and active molecules from Nasturtium flower for a deep moistening action.
Active retail lotion:
Precious texture that creates a network gel on your face for secure hydration, toning and revitalizing. Rich in hyaluronic acid and red hematite, it leaves a silky film on your skin. Soft smoothing effect that restores the natural protection from external agents, preparing it to receive active treatment